How to build your author platform

Build a supportive fanbase for your books

Derek Murphy
11 min readNov 8, 2020
Photo by Clay Banks on Unsplash

This is the preface to my revised book marketing guide, you can find the whole series on Medium or download the free PDF.

Sell more books with your author platform…

A few years ago I would have said that product is everything. Your conversion will depend on just three things, cover, blurbs, reviews, and to some extent, those can all be improved, controlled and measured. But what they can’t fix, is audience behavior (what they want/are searching for) or reception (do they actually like it).

So there’s actually a fourth thing, which is your platform or brand. These are not the same. The platform is how many people you can reach for free; the brand is how those people feel about you. That emotional response to your content is a good indicator of your brand’s value: are your posts, content, messaging, all providing a positive, uplifting experience? Or not?

While a cold audience may ignore you completely and be unlikely to take even the smallest of actions (like a post for example), people who know you and like you will be far more likely to pay attention and take action. But relationships are built over time by providing value. It’s the stories you share, the interactions, the personality and…



Derek Murphy

I rent castles and chase kittens into dark alleys. PhD in in esoteric literature, creativity alchemist for authors, finish your best work @