Welcome to Write the Magic! There’s strength in numbers, so rather than trying to build a writing platform alone, this publication is meant to help authors get a visibility boost without doing all the hard work of networking or creating years of content.

It’s still early, but the faster we create a ton of useful, interesting, valuable content that helps authors and writers, the more visibility we will get. We’re mostly looking for stuff about the craft of writing; publishing or book marketing tips; writer-lifestyle pieces of productivity hacks. Anything related to writing in general, and books specifically.

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I’m an…


I try to stay away from controversial Facebook threads but there’s one that keeps coming up: it’s a staple of newer, amateur writers who can’t get anyone to buy their books and secretly feel justified (“if the low-brow, uneducated public doesn’t “get” my books, it just means my writing is too good for them!”)

I’ve written a lot about writing and even made some money (six-figures+). But vaguely veiled, soft humble-brags about how writers choose to write for the passion, love and enjoyment over writing for money or to chase the trends or please the market always grate against my…


Make friends, sell books, don’t be annoying

Photo by Kelly Sikkema on Unsplash

This is the preface to my revised book marketing guide, you can find the whole series on Medium or download the free PDF.

Because I operate in self-publishing circles, I have a lot of authors and author services on my Twitter feed. Depressingly, I’d say about 90% of authors I come in contact with come off as spammy self-promoters. Even more depressingly, the author marketing services, author networks and self-published book promoters come off the same way. (And these are the people that are taking authors’ money to do promoting for them.)

There’s a very simple rule: 90% of your…


How to build your email list with optin bribes and viral giveaways

Photo by Yoann Boyer on Unsplash

This is the preface to my revised book marketing guide, you can find the whole series on Medium or download the free PDF.

Over the past few years, I’ve built multiple lists of email subscribers to over 100K — and then parsed them down to find my true fans. …


How to set up your author website

Photo by Anna Auza on Unsplash

This is the preface to my revised book marketing guide, you can find the whole series on Medium or download the free PDF.

Setting up your author website

The first thing you should know about making an author website is that it can be a marketing black hole. It’s very easy to get it wrong, so it can kill sales. If you spend money on marketing or advertising but the lead dies on your website, your book will never have a chance.

That’s why it can be more effective to send people directly to a Facebook or Amazon page, because at least things will look…


Build a supportive fanbase for your books

Photo by Clay Banks on Unsplash

This is the preface to my revised book marketing guide, you can find the whole series on Medium or download the free PDF.

Sell more books with your author platform…

A few years ago I would have said that product is everything. Your conversion will depend on just three things, cover, blurbs, reviews, and to some extent, those can all be improved, controlled and measured. But what they can’t fix, is audience behavior (what they want/are searching for) or reception (do they actually like it).

So there’s actually a fourth thing, which is your platform or brand. These are not the same. The platform is how many…


Boost your conversion to sell more books

Photo by Marina Khrapova on Unsplash

This is the preface to my revised book marketing guide, you can find the whole series on Medium or download the free PDF.

The topics we’ve covered so far need to be handled before you really begin telling people about your book. You’re establishing authority and credibility. You’re getting your sales funnel set up. This is your basic platform. What you need to do now is test it out to see whether it actually works, and fine-tune it.

Does it Convert?

Conversion means, out of all the people that found your website, your Amazon page, a book review — out of all the…


Find reviewers to review your book before you publish

Photo by Sincerely Media on Unsplash

This is the preface to my revised book marketing guide, you can find the whole series on Medium or download the free PDF.

Many authors make the mistake of trying to sell their book before their platform is ready; but even if your book and website look great, people may still be reluctant to trust you. This is where “social proof” or reviews come in. You need to get as many reviews as you can, hopefully at least ten, before you start doing any serious marketing.

But how do I get reviews? You say. It’s tough, I know. Giving out copies to your friends and family doesn’t work as well as it should, and sometimes puts them in an uncomfortable position between their…


Sell more books with these writing strategies

Photo by Andrew Neel on Unsplash

This is the preface to my revised book marketing guide, you can find the whole series on Medium or download the free PDF.

Your Sales Description

Your blurb or sales description has two main functions: it needs to speak both human and robot. In other words, it has to include the right keywords and some SEO boosters to help the book even show up, by telling Amazon what the book is and who it’s for.

And then, assuming it does show up, and real people are actually viewing the page, it has to convince them to buy. Confused readers don’t purchase, so the…


Format your book before you publish

Photo by Ksenia Makagonova on Unsplash

This is the preface to my revised book marketing guide, you can find the whole series on Medium or download the free PDF.

Book formatting is the bane of my existence. It’s tedious, and time-consuming, and there are always typos and mistakes, but it’s also a crucial part of the publishing process. That said, it’s possible to do a decent job yourself, if you learn how, and there are even some online tools that make it all a bit easier.

Book formatting is rarely part of the sales event, but it may have an effect on reader enjoyment or satisfaction. Ebooks are generally very simple, less is definitely more: ebook text is flowable and readers are allowed to change the font or text…

Derek Murphy

I rent castles and chase kittens into dark alleys. PhD in in esoteric literature, creativity alchemist for authors, finish your best work @ www.creativindie.com

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