Welcome to Write the Magic! There’s strength in numbers, so rather than trying to build a writing platform alone, this publication is meant to help authors get a visibility boost without doing all the hard work of networking or creating years of content. It’s still early, but the faster we…

I try to stay away from controversial Facebook threads but there’s one that keeps coming up: it’s a staple of newer, amateur writers who can’t get anyone to buy their books and secretly feel justified (“if the low-brow, uneducated public doesn’t “get” my books, it just means my writing is…

Make friends, sell books, don’t be annoying — This is the preface to my revised book marketing guide, you can find the whole series on Medium or download the free PDF. Because I operate in self-publishing circles, I have a lot of authors and author services on my Twitter feed. Depressingly, I’d say about 90% of authors I…

How to build your email list with optin bribes and viral giveaways This is the preface to my revised book marketing guide, you can find the whole series on Medium or download the free PDF. Over the past few years, I’ve built multiple lists of email subscribers to over 100K…

How to set up your author website — This is the preface to my revised book marketing guide, you can find the whole series on Medium or download the free PDF. Setting up your author website The first thing you should know about making an author website is that it can be a marketing black hole. It’s very easy to get it wrong…

Build a supportive fanbase for your books — This is the preface to my revised book marketing guide, you can find the whole series on Medium or download the free PDF. Sell more books with your author platform… A few years ago I would have said that product is everything. Your conversion will depend on just three things, cover, blurbs, reviews, and to some extent…

Boost your conversion to sell more books — This is the preface to my revised book marketing guide, you can find the whole series on Medium or download the free PDF. The topics we’ve covered so far need to be handled before you really begin telling people about your book. You’re establishing authority and credibility. You’re getting your…

Find reviewers to review your book before you publish — This is the preface to my revised book marketing guide, you can find the whole series on Medium or download the free PDF. Many authors make the mistake of trying to sell their book before their platform is ready; but even if your book and website look great, people may still be reluctant to trust you. This is where “social proof” or reviews come in. …

Sell more books with these writing strategies — This is the preface to my revised book marketing guide, you can find the whole series on Medium or download the free PDF. Your Sales Description Your blurb or sales description has two main functions: it needs to speak both human and robot. In other words, it has to include the right keywords…